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Tag: house

Buying a home: common questions asked by first-time buyers

Posted on by Sophie Winter

Starting the journey to becoming a first-time homeowner means navigating through a maze of industry jargon, documents, and processes. For those new to the home-buying process, it can be a big learning curve.

We’ve spoken to our team of experts to find out what reoccurring questions our buyers have asked – and then we’ve listed out all the answers for you in this helpful guide.

How do I make an offer on a property?

Your offer will need to be submitted to the selling agent, and we would always recommended to do so in writing as well.

You should provide as much detail as possible to support your offer; this helps the current owner of the property to make an informed decision. This will need to include information about your deposit (including proof of funds, such as a bank statement or accountant’s letter), whether you have a mortgage offer secured, your desired timeframe, and details of your solicitor.

It’s worth noting that in some cases sellers may have multiple offers all equating to the same value, so it’s worthwhile expressing your love and enthusiasm for the property.

Can I offer on two properties?

In principle, you’re free to make offers on as many properties as you wish. Offers don’t carry legal obligations, and are often only chargeable after an offer is accepted, prompting the hiring of surveyors and similar services.

However, it is worth noting that submitting multiple offers may portray you as indecisive and unreliable as a buyer.

What is a good opening offer?

Different buyers approach their initial offer differently: some may propose an amount below the seller’s asking price, while others might offer the full amount right away.

A recommended strategy is to offer between 5% and 10% less than the market price, ensuring there’s room for negotiation by staying below your maximum limit.

It’s also wise to research house prices in the area, considering factors like square footage and number of rooms. This information will help you make sure you are putting in a fair offer.

Do I need to have a mortgage before making an offer?

Although you cannot finalise your mortgage application until after your offer has been accepted, you can obtain an agreement/mortgage in principle (AIP/MIP) before starting your property search.

An AIP/MIP shows the amount a mortgage lender may potentially loan you for purchasing a property. This is used as evidence to sellers that you’re a serious buyer with good prospects of securing the necessary financing.

Obtaining an AIP/MIP is a quick and straightforward process, our partnered Mortgage Broker, The Residential Mortgage Hub will be able to assist you with this if you’re looking for help.

When do I put an offer on a property?

The timing for making an offer on a property rests on two key factors:

  • The level of competition for the property you’re interested in.
  • How quick you can make a decision on the amount you want to offer.

In a market with high buyer demand, making an offer quickly is necessary. However, it’s crucial to allocate sufficient time to carefully consider the offer amount you’re comfortable with.

What are the main costs of buying a property?

Purchasing a home comes with significant expenses, particularly saving for the deposit, which is often the greatest hurdle for first-time buyers.

Typically, you’ll need to provide a deposit of at least 5% of the property price. According to Halifax’s latest data, the average deposit stands at 21%. However, aside from the deposit, there are numerous other costs to consider.

Before starting property viewings, it’s advisable to familiarise yourself with the various fees you’ll encounter along the way to avoid any unpleasant surprises.

  • Conveyancing Fees: You will normally need a solicitor or conveyancer to facilitate the property purchase. Anticipate spending between £500 and £1,500 for these services.
  • Land Registry Fee: The Land Registry maintains records of all registered properties in England and Wales. While your solicitor may incorporate this fee into their conveyancing package, it’s important to check. Fees typically range from £90 to £140, depending on the purchase price.
  • Stamp Duty: Stamp duty is a mandatory payment on properties above a certain price threshold. The amount varies depending on the property’s value. You can use a stamp duty calculator to estimate your payment.
  • Homebuyer Survey: A thorough homebuyer survey assesses the property’s condition, potentially uncovering issues and serving as a bargaining tool. Costs vary between £400 and £1,500.
  • Mortgage Fee: Lenders often charge a fee for setting up the loan, typically between £1,000 and £2,000. Some lenders may allow you to add this fee to the mortgage amount.
  • Valuation Fees: Mortgage lenders may charge valuation fees to ensure the property’s value aligns with the purchase price. Expect to pay between £160 and £600.
  • Mortgage Broker: If you are considering using a mortgage broker, they may charge a fee ranging from £300 to £2,000.
  • Moving Costs: Costs vary based on the amount of furniture and distance traveled. The average cost for a 3-bedroom house moving 50 miles is £1,181.
  • Building Insurance: Most mortgage lenders require building insurance, averaging £110 annually.

Do I need a mortgage broker?

While it’s not mandatory, using the services of a mortgage broker can be highly beneficial, especially for those unfamiliar with mortgage processes. Mortgage brokers have access to many loan options that may not be readily accessible elsewhere, including exclusive deals and notifications of limited-time mortgage deals tailored for certain individuals needs.

Got any other questions?

Our team of industry experts are here to help and answer any of your questions about the home buying process. Simply contact our office on 01634 570057.

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How long does a valuation take?

Posted on by Sophie Winter

When looking to sell your home, getting at least one valuation is essential for determining a reasonable asking price. But what exactly is involved in a valuation? Who conducts it, and what’s the typical timeframe for a house valuation?

Our team of property experts have created this easy-to-read guide to provide you with the answers you need.

What to expect at a valuation

As an estate agent we will assess your home’s worth based on factors like its location, condition, market trends, and size.

We advise that you prepare your home for valuation much like you would for a viewing: clean, tidy, and decluttered to showcase its best features. Our property partners will take photographs for advertising purposes at a later date, but you want to showcase the full potential of your property so that we can decide on its maximum value.

During the valuation process, you can take advantage of the opportunity to ask advice on any minor repairs or cosmetic improvements that might improve your chances of making a sale.

At the valuation’s conclusion, we will provide you with an estimated value, possibly in a range (e.g., £220,000 to £227,000), giving you the discretion to set the asking price. We will also share details of comparable local sales and listings to provide context to our valuation.

An accurate valuation is important for a successful sale, and as local agents we are much better placed to provide a valuation that reflects the current market, supply and demand and local trends accurately. It’s important to note that, a property valuation differs from a mortgage lender’s valuation, which is typically less comprehensive.

Contact us today for a complimentary property valuation!

What are we looking for during a property valuation?

When valuing your home, we will take into account the following factors:

  • Location – As a local estate agent we have an excellent understanding of the area, including knowledge of the most sought-after road and postcodes. Factors such as proximity to amenities, transportation links, flood risk, and access to green spaces are all taken into consideration.
  • Property type – The demand for different types of properties varies across time and regions. Period properties might be highly sought after in some areas, while modern homes are more popular in others. As an estate agent, we understand the local market and current trends which is crucial for accurately valuing your property.
  • Number of bedrooms – Generally, a property with more bedrooms will be valued at a higher price, even if another property in the same area has more floor space or a larger plot. However, if a property has a lot of bedrooms but limited living or outdoor space, the asking price may be lower than a comparable property with a better balance. Families searching for ample space throughout the home are often drawn to properties with multiple bedrooms.
  • Parking – Off-road parking is a valuable feature that can increase a home’s value by approximately 10%. Not only does it offer convenience, but a parking space or drive can also lower insurance costs.
  • Property condition – Significant issues like damp or a damaged roof can reduce a property’s valuation. Buyers often factor in the estimated cost of necessary repairs or improvements when making offers. Therefore, the asking price should align with the property’s condition and the costs associated with improving it.
  • Recent sales of similar properties – As an estate agent, we rely on information about recent sales of comparable properties in the area to determine the appropriate asking price. These sales reflect current market conditions, buyer preferences, and demand for various property types.
  • Plot size – If you have land with your property, our experts will offer an insight into the value of land and property per square foot in your specific location. Typically, the larger the plot of land on which a property stands, the higher the asking price.

If you have land that you are looking to sell, please get in contact with our Land and New Homes Department on 01634 570057.

How long does a valuation take?

We typically recommend allocating about thirty minutes to an hour for a house valuation. Although it may be completed in as little as 15 minutes!

We always recommend allocating some extra time, so you have the opportunity to ask any questions regarding the sale. Remember a valuation is not only about getting an idea of the price. It’s also an opportunity to get some tips on how to help your home sell and to see if you like an estate agent. Consider asking the following questions to help in your decision-making process:

  • Have you recently sold any properties similar to mine?
  • What is the average duration for selling a property in your experience?
  • Have you sold any homes on my street or nearby?
  • Can you suggest any repairs or enhancements that could benefit the saleability of my home?
  • What services are included in your fee?
  • Do you provide professional photography services?
  • Do you have any client testimonials or reviews available for reference?

How long is a valuation valid for?

A property valuation typically remains valid for six months. The housing market can change quickly. So, if you do not sell within six months of having your home valued, it’s a good idea to get it valued again. Additionally, it’s advisable to request a fresh set of valuations if significant changes are made to the property. Even minor home improvements have the potential to impact the property’s value positively.

Who can value my property?

Property valuations can be conducted by either an estate agent or a qualified surveyor. It’s advisable to obtain valuations from two or three professionals to gain an accurate understanding of your home’s value.

It’s important to note that opting for the highest valuation isn’t always the wisest decision. Some estate agents may inflate property values to secure your business, and overpricing can result in underselling.

Are you looking for a property valuation?

If you’re thinking about selling or want an estimate of its potential value, feel free to reach out to our experts today. Fill out this quick and easy online form and our team will be in touch.

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Why use a mortgage adviser?

Posted on by Sophie Winter

When searching for a mortgage, is it better to use a mortgage adviser or approach a bank or building society directly? Keep reading to understand the benefits of getting mortgage advice from an expert.

What does a mortgage adviser do?

A mortgage adviser acts as an intermediary between borrowers and lenders. They gather offers from multiple lenders, and help you to become mortgage-ready. Additionally, they gather important financial details like income, assets, employment records, credit reports, and other relevant information to evaluate your affordability. This information is then forwarded to potential lenders.

Using a mortgage adviser can make the mortgage application process much smoother compared to navigating it solo. In addition to offering expert guidance, they act as a liaison between you and various potential lenders, guaranteeing they secure a deal tailored to your specific requirements and preferences.

When is the best time to get advice?

For the best time and money savings, we advise reaching out to a mortgage adviser at the start of your property search. This approach ensures your adviser is well-informed with your entire mortgage process, and can help you steer clear of any mistakes you might otherwise overlook.

What are the downsides of not using a mortgage adviser?

  • Lacking the guidance of a adviser increases the risk of securing a mortgage deal that may not align with your best interests.
  • Errors in completing your application or not meeting the lender’s criteria could lead to rejection.
  • You’ll miss out on exclusive deals and rates available through adviser, and without a middleman, you’ll need to directly communicate with lenders.

Why not just go directly to lenders?

Some opt to approach a lender directly, such as a bank or building society, rather than using a mortgage adviser, often due to their preference for familiarity. Some may feel inclined to maintain loyalty to their bank, particularly if they’ve been banking with them for an extended period and value the personal interaction.

While you might be more familiar with a lender because of your longstanding banking relationship, it doesn’t guarantee they will offer you the best mortgage deals. Lenders typically have their own range of mortgage options and may not present alternatives beyond their offerings, limiting your access to the full range of available deals.

Are you in need of assistance determining your next steps?

Everyones circumstances are different, and there isn’t a universally correct way to securing a mortgage. We can’t tell you which path to choose, but if you want to get honest, trustworthy mortgage advice, reach out to our partnered mortgage broker The Residential Mortgage Hub today. Their team of advisers will help you work out what you need and what next steps to take.

If you’re looking to sell or let a property please get in touch with a our experts at CR Real Estate today.

Important information

Your home may be repossessed if you do not keep up repayments on your mortgage.

There may be a fee for mortgage advice. The actual amount will depend upon your circumstances. The fee is up to 1% but a typical fee is £598.

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How do I sell my land?

Posted on by Sophie Winter

If you’ve come into possession of developable land through inheritance or simply are tired of gardening duties, now is an ideal time to consider your selling options. In this blog, we’ll explore the various approaches you can take and the best selling option suited to your needs.

What are the different options?

Typically, there are four methods for selling your land:

  • Outright sale
  • Sale subject to planning
  • Sale with existing planning permission
  • Promotional agreements

Naturally, the choice of sales option will depend on your specific situation. That’s why it’s vital to explore every path with the help from a land expert before committing to any decision.

Unconditional sale

If you’re in a rush to sell, this might be the most suitable choice for you. With an unconditional sale, you’re selling the land in its current state. This means without planning permission and offering no assurance of future development potential.

Should a buyer present an offer, the risk they assume will be reflected in the price they propose. Additionally, the buyer will also factor in the time and financial resources necessary to pursue planning approval when making their offer.

When everything is tallied, depending on factors like size, location, and market demand for your land, the risk element can significantly impact your financial outcome.

Our recommendation? If time isn’t of the essence, it might be wise to consider alternative avenues.

Subject to planning

Also referred to as a ‘conditional contract’ or an ‘option agreement’, the subject-to-planning method is the most common selling approach for good reason.

Under this arrangement, the buyer retains the option to retract from the transaction should the planning application fail. Ultimately, it means that they are willing to offer a slightly higher price for your land, recognising that the financial risk is lower compared to an unconditional sale.

However, before committing to a conditional contract, it’s essential to consider the timeframe involved. Even if a buyer expresses interest in your land, this sales approach can be time-consuming. It can often take months, and sometimes even years, for planning permission to be secured and for funds to be paid out.

Undoubtedly, it’s a slow burner! But, if you have the luxury of time and aren’t in urgent need of cash, this could be the best choice for you.

Selling with planning permission

Selling land with planning permission puts you in a strong financial position. And it allows you to request a premium price for your property.

Often referred to as ‘shovel-ready,’ this type of sale indicates that the site has obtained all necessary approvals and technical assessments, making it highly attractive to potential buyers.

With the reduced risk and enhanced convenience associated with these transactions, buyers have the flexibility to proceed with their development plans, adjusting details like the number and mix of housing units according to their preferences.

As you may have gathered, this option offers a fast-track route for buyers. So make sure that your price reflects having the added value of secured planning permission.

If you’re wondering how much planning permission can affect pricing, land with outline consent to build housing can be worth up to eight times more than land without approved planning.

So, if you’re in no rush, this option undoubtedly has the potential for maximising your profit. But remember, various factors influence land value, including:

  • Demand for land in your area
  • Accessibility
  • Local available services and amenities
  • Market trends – i.e value and property prices
  • Physical attributes and characteristics

Promotional agreements

Commonly associated with larger pieces of land, promotional agreements entail developers leveraging their financial resources, expertise, and industry knowledge to navigate the planning process with the goal of obtaining planning permission.

Once permission is secured, the landowner agrees to sell their land, with the promoter receiving a predetermined share of the sale proceeds. The percentage of the promoter’s share depends on various factors. These can include the size and location of the land and the level of risk involved.

With this arrangement, the landowner is not burdened with any financial risks—the responsibility lies entirely with the developer (promoter). From the outset, the developer is expected to finance the entire process, including legal expenses associated with initiating the agreement.

This approach alleviates financial concerns for the landowner and is certainly worth considering as a viable selling option.

Have you got a piece of land to sell?

If you have a site that may be suitable for a new housing development, you might have a golden opportunity. Given the current high demand for land in the UK, now is an ideal time to explore these methods to sell your land.

For more advice on how to sell your land, get in touch with a our experts at CR Real Estate today.

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A guide to downsizing your home

Posted on by Sophie Winter

After dedicating years to climbing the property ladder, the idea of moving to a smaller home may leave you feeling unsure. However, downsizing not only offers immediate financial benefits but can also lead to long-term savings and open up new opportunities.

To help you in make an informed decision, we’ve compiled a comprehensive guide to downsizing your home. Drawing from our extensive experience in helping hundreds clients through this process, we offer valuable tips and strategies to support you along the way.

Is it worth downsizing your home? 

Determining whether downsizing your home aligns with your needs is a decision that rests solely with you. Before reaching a conclusion, it’s crucial to weigh various factors, including your financial situation and space requirements. Here, we’ve gathered some of these considerations along with responses to common questions asked by our clients.

What to consider when downsizing your home

When thinking about downsizing your home, it’s essential to take into account various factors. Before making a decision, consider the following:

  • Your finance: Downsizing could lead to a smaller mortgage, resulting in reduced monthly payments or even achieving a mortgage-free status. Additionally, there may be savings on council tax, heating, and electricity expenses.
  • Maintenance: Larger homes often require more upkeep, which can become overwhelming. If you’re feeling burdened by maintenance tasks, a smaller home might be more manageable.
  • Your new home: Remember that this is still a move. Can you afford the property you want? Do you know what you want from your next home? 
  • Associated costs: Each move has its own expenses, including removal costs and stamp duty. It’s crucial to factor these costs into your decision-making process.
  • Flexibility: Consider whether having extra space is essential for hosting guests, pursuing hobbies that require ample room, or potentially renting out space. Evaluate whether you’re willing to give up this flexibility.
  • Long-term plans: If you’re not sure where you want to live for the longer term, perhaps for your retirement, you may want to hold off on downsizing so as not to go through the upheaval of another move. This will also save you the costs of multiple moves. 
  • Motivations: Reflect on why you’re considering downsizing. Ensure that your decision aligns with your genuine motivations to prevent potential regrets post-move.

What happens to my mortgage if I downsize?

Depending on the value of both your previous and new homes, you might secure a reduced mortgage or none at all.

If the sale of your old home provides you with more than the value of your old mortgage, you can use the money to pay off that mortgage. You would then use the remaining money to take out a mortgage on your new home. Downsizing to a home of a lower value means that your monthly mortgage payments will be lower. Depending on the value of your old home and the size of your new mortgage, you may even have some money left over.

Alternatively, if the proceeds from the sale of your old home can pay off your old mortgage and buy your new home outright, you’ll have no mortgage at all! If you would like advice on your mortgage please contact our partnered mortgage broker The Residential Mortgage Hub – click here to book an appointment.

Is it worth downsizing to be mortgage-free? 

Every homeowner dreams of being mortgage-free, and downsizing presents an excellent opportunity to make that dream a reality. If the proceeds from selling your current home are sufficient to clear your mortgage and cover the expenses of your new property, you’ll enjoy:

  • Reduced monthly expenses: Eliminating monthly mortgage payments eases financial strain, particularly as retirement approaches.
  • Better financial security: Owning your home outright gives you increased financial freedom, especially if you’re approaching retirement. 
  • Greater opportunities: Freed from mortgage obligations, you can redirect funds towards savings, investments, luxury holidays, or providing support to family members.

However, it’s important to acknowledge that downsizing entails its own costs, and the decision involves your cherished home. While achieving mortgage-free status is undeniably appealing, it’s wise not to part with a beloved home unnecessarily.

Before making any major decisions, seek advice from a financial advisor and consult your mortgage lender to assess the most suitable course of action.

When to downsize your home

Deciding when to downsize is as personal as determining whether downsizing is the right choice at all. Ultimately, only you can decide the timing that feels right for you.

Some opt to downsize as soon as the move will help them become mortgage-free. Others wait until they begin planning for retirement, while some postpone until after retirement, once they’ve mapped out their next steps.

It’s important to consider that downsizing can lead to reduced monthly expenses, even if a mortgage is still in place. From a financial standpoint, downsizing sooner rather than later often makes sense.

On the other hand, if your children aren’t settled in their life away from home just yet, you may want to hang on to the extra space in case you need it. Alternatively, if they’ve started their own families, having space for visits or sleepovers with grandchildren could be a priority.

Ultimately, only you can decide when it’s time to downsize. If you’re uncertain about the financial implications, consulting a financial advisor is advisable to gain clarity and make an informed choice tailored to your needs.

Is now the right time to Downsize for you?

If downsizing aligns with your needs and the timing is right too, don’t hesitate to get in touch with one of our team members today to find out how we can help you downsize your home and start your next chapter. We have a proven track record of helping many clients in finding their ideal homes by listening to their requirements and using our local knowledge to find suitable properties.

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Landlords: why going fully managed could help you

Posted on by Sophie Winter

We recognise that handling a property can become both time-consuming and costly. That’s why we suggest entrusting your property to a professional agent with a fully managed service.

Whether you’re a new landlord or a seasoned property investor of one week or ten years, there’s one thing we can all agree on: managing your property can be challenging. When renting out a property, the need to be accessible to tenants becomes priority. Many landlords and property investors find it challenging to manage multiple properties on their own, especially during busy seasons and holidays, which only adds pressure to these responsibilities.

How can we help you?

This is where a reliable letting agent can play a vital role. Our skilled experts at CR Real Estate can assist in saving you time by overseeing your rental property, handling financial paperwork, and dealing with tenant management.

We understand the significance of time, particularly during busy periods. Our lettings team are here to assist with tenant enquiries, maintenance issues, and much more with our fully managed service. Our expertise will allow you to enjoy holidays and day-to-day living without interruptions from tenants and issues. We offer regular check-ins on your property to ensure it stays well-maintained, which reduces the chances of unexpected expenses that might add extra stress.

From a financial standpoint, the benefits of opting for a fully managed property agent are clear. We can guide you through the complex landscape of property management and enhance your investment for optimal returns. By efficiently managing tasks such as rent collection and property inspections, we ensure your investment is optimised.

Compliancy made simple

The legal responsibilities facing landlords today have significantly increased compared to just a few years ago. Ensuring you’re well-versed in these matters is crucial to avoid hefty fines that could transform your buy-to-let aspirations into a nightmare.

Legislation is notorious for its constant changes, making it challenging to stay updated on all the details. Having a team of experts by your side is invaluable in today’s dynamic environment. As a reputable letting agent we stay informed about any regulatory changes impacting your property investment and present your options in a clear and understandable manner.

Finding tenants isn’t as easy as it once was

There have been significant changes in the rental market, including shifts in tenant expectations. While the demand for quality homes remains high in many areas, tenants are no longer willing to settle for subpar properties or inadequate landlord services. With rental costs consuming a considerable portion of people’s incomes, it’s understandable that they expect nothing less than what they deserve.

Additionally, the challenges in the property buying market have contributed to a ripple effect in the rental sector. Tenancy durations are extending, with many lasting four years or more nowadays. This increased commitment from tenants emphasises the importance of professionalism in attracting the best renters.

Opting for full management services ensures representation by a trusted name that tenants can rely on. This instills confidence in potential renters and significantly improves the chances of finding the right tenant for your property. Additionally, with experienced valuers and negotiators working on your behalf, you stand to secure the best rental price—a clear win-win situation.

Want to discuss your rental property and becoming fully managed?

Don’t hesitate any longer! Give yourself the luxury of time, savings, and a stress-free 2024 — all made achievable through the expert care of our property management agents!

Got a property or portfolio you’d like managed in Medway or any of the surrounding areas in Kent? We’re here to help! Simply get in touch with our dedicated lettings team to find out more about how we can help you become more hands-off with your investment.

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February revealed as the best month for selling homes

Posted on by Sophie Winter

Based on an analysis by Rightmove, the UK’s largest property website, February stands out as the optimal month for selling homes. Offering those who list a property for sale with the greatest chance of securing a buyer quickly.

The study, based on millions of properties listed since 2012 (excluding 2020 due to the Covid pandemic), revealed that, on average, homes listed in February took 51 days to find a buyer. This surpasses March by a day and aligns with January. Additionally, approximately 66.4% of homes listed in February successfully found buyers. This shares the top spot with April and narrowly surpasses March’s 66.3%.

Moreover, February listings show the highest probability of completing a sale and the lowest likelihood of being withdrawn by the owner. Rightmove emphasised that March also ranked high in the analysis. The data underscores that those preparing to sell at the onset of spring position themselves better for a successful move in 2024.

Whats happening in the current property market?

The current property market shows an 8% increase in the number of buyers contacting agents about homes for sale compared to the previous year, accompanied by an 11% rise in the number of new properties listed by sellers.

But we understand that you can’t always plan or predict when a move is needed. But for those who have the flexibility to move whenever desired we advise from our experience in selling homes the strength of the market is particularly higher at the beginning of the year. Ultimately, the best time to get moving is the time that’s right for you. And our team of experts are here to help you whenever you need us.

Want to find out how much your home is worth?

If you are considering selling your home or simply want an idea of what it may be worth – please contact our expert team today to see how we can help you. 

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Why reducing the price of your property could help you sell

Posted on by Sophie Winter

In previous years, decreasing your property’s price was viewed as unfavourable. It projected an image of desperation, potentially allowing buyers to exploit this and present unreasonably low bids. However, with the evolving property market, does this perspective still hold true?

Price reductions and the property market

Well, no not really. Since the last recession in 2008, attitudes toward reducing property prices have significantly eased. Given the dynamic nature of the property market, achieving absolute precision right from the start can be nearly impossible. Determining the appropriate market value for a property is essentially an approximation; there are no fixed guidelines or no crystal ball, just a rough estimate based on the seller’s and agent’s assessment of the property’s selling potential. Occasionally, adjustments are necessary, and in this age of technological advancement, a price reduction can, in fact, yield favorable results in your sales strategy.

It’s no longer stigmatised and won’t generate unfavourable perceptions about the property. Buyers may notice that the price has dropped; but they may view it positively, recognising your commitment to selling rather than interpreting it as a sign of desperation.

Why do some see it as a negative?

This could be down to our shift in our consumer mindset as it operates similarly when it comes to Property. Just as we’re accustomed to High Street stores frequently offering sales or shopping at designer outlets with clearly marked recommended retail prices (RRP) and discounted rates; we don’t devalue the clothing or decide against a purchase simply because no one else bought it from the original store; we merely accept it as an item we like and wish to acquire at a reduced price.

This same adjustment in our buying psychology might apply to the property market. When we encounter a property that has adjusted its pricing, we don’t automatically assume it’s inferior or that the sellers are desperate. Instead, we perceive it as a discount, a valuable opportunity. This perspective can motivate a hesitant buyer to make an offer they might not have otherwise considered. It may act as the gentle push they needed to take action.

What can a price reduction do?

Reducing the price, when required, can prove to be a beneficial strategy and may be the key to sealing the deal.

  • Revitalising the property’s marketing and promotion, including mailing campaigns and re-matching with potential buyers. This is similar to giving a post on social media a boost.
  • This approach introduces the property to a different pricing tier. Attracting a fresh set of buyers who may not have been aware of its availability, as it was previously outside their budget range.
  • For those who previously viewed the property at its higher price, the reduction might now align more closely with their perception of its value, potentially rekindling their interest.

Want to discuss your property?

A reduction in price can often unlock the path to a successful sale. Especially when your property has been listed for several months without any positive outcomes, despite all other efforts.

If you’re facing challenges in attracting viewings and are eager to sell your home, reach out to our property specialists. They can assess your marketing strategy and provide guidance to help you start receiving those coveted offers.

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