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Tag: home

Benefits of selling with an independent estate agent

Posted on by Sophie Winter

Despite the growing demand for properties in Kent, many homeowners still find selling their property to be a difficult task. In this competitive market, you need to make your house stand out from the rest of the crowd by effectively market your property, and manage numerous legal and administrative issues.

This is where the services of an estate agent are here to help. We have the expertise and proficiency to make the process much smoother. We will be able to help you to sell your home conveniently, faster, and at a better price. Hence, this is why most people turn to independent estate agents for support.

There are several benefits to selling your home with the assistance of an independent estate agent.

An independent estate agent is familiar with the area

When it comes to selling or presenting any property, local knowledge goes a long way. In comparison to an online or larger agent who doesn’t have this knowledge, an independent local estate agent, who is likely to have a database of potential buyers, who knows the market, and where you can get all of the required information and facts about the property, will deliver a more specialised and personalised service.

A knowledgeable agent can provide information that extends beyond knowing the local bus or train routes, which can easily be found online. They will be more familiar with the area. And their presence will allow them to not only attract buyers to the property itself but also highlight the appeal of the surrounding area. This enables them to effectively market properties using the most impactful strategies available.

Independent estate agents have built a name, trust, and relationships in the community

The fact that a local independent estate agent from the area is likely to be well-known and recommended has significant appeal. If they have assisted a number of other homeowners in finding their dream house or selling their property, they naturally inspire confidence and trust, qualities that individuals seek when navigating the process of buying or selling a house.

Additionally, having your property promoted or advertised by a local independent estate agency can greatly enhance its visibility. It can also ensure that information about your home spreads swiftly, reaching a broader audience.

An independent real estate agent will devote more time and attention to you

A local independent estate agent will dedicate ample time and personalised attention to your needs. In contrast, agents from larger firms often have specific targets and handle extensive portfolios. Consequently, they might lack in-depth knowledge about your property and struggle to fully understand your requirements due to time constraints. They may not have the opportunity to familiarise themselves with your home thoroughly, offer tailored advice, or help you enhance its presentation.

Opting for an independent estate agent can provide peace of mind when you’re selling your home or looking for reassurance throughout the selling process.

Final Thoughts

Do you want to talk to our team about the benefits of selling with a local and independent estate agent? You can contact our experts at CR Real Estate to learn more.

We would be delighted to hear from you and assist you with all of your estate agent requirements. We will provide you with the finest quality service and ensure you receive the best support that you deserve.

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Why reducing the price of your property could help you sell

Posted on by Sophie Winter

In previous years, decreasing your property’s price was viewed as unfavourable. It projected an image of desperation, potentially allowing buyers to exploit this and present unreasonably low bids. However, with the evolving property market, does this perspective still hold true?

Price reductions and the property market

Well, no not really. Since the last recession in 2008, attitudes toward reducing property prices have significantly eased. Given the dynamic nature of the property market, achieving absolute precision right from the start can be nearly impossible. Determining the appropriate market value for a property is essentially an approximation; there are no fixed guidelines or no crystal ball, just a rough estimate based on the seller’s and agent’s assessment of the property’s selling potential. Occasionally, adjustments are necessary, and in this age of technological advancement, a price reduction can, in fact, yield favorable results in your sales strategy.

It’s no longer stigmatised and won’t generate unfavourable perceptions about the property. Buyers may notice that the price has dropped; but they may view it positively, recognising your commitment to selling rather than interpreting it as a sign of desperation.

Why do some see it as a negative?

This could be down to our shift in our consumer mindset as it operates similarly when it comes to Property. Just as we’re accustomed to High Street stores frequently offering sales or shopping at designer outlets with clearly marked recommended retail prices (RRP) and discounted rates; we don’t devalue the clothing or decide against a purchase simply because no one else bought it from the original store; we merely accept it as an item we like and wish to acquire at a reduced price.

This same adjustment in our buying psychology might apply to the property market. When we encounter a property that has adjusted its pricing, we don’t automatically assume it’s inferior or that the sellers are desperate. Instead, we perceive it as a discount, a valuable opportunity. This perspective can motivate a hesitant buyer to make an offer they might not have otherwise considered. It may act as the gentle push they needed to take action.

What can a price reduction do?

Reducing the price, when required, can prove to be a beneficial strategy and may be the key to sealing the deal.

  • Revitalising the property’s marketing and promotion, including mailing campaigns and re-matching with potential buyers. This is similar to giving a post on social media a boost.
  • This approach introduces the property to a different pricing tier. Attracting a fresh set of buyers who may not have been aware of its availability, as it was previously outside their budget range.
  • For those who previously viewed the property at its higher price, the reduction might now align more closely with their perception of its value, potentially rekindling their interest.

Want to discuss your property?

A reduction in price can often unlock the path to a successful sale. Especially when your property has been listed for several months without any positive outcomes, despite all other efforts.

If you’re facing challenges in attracting viewings and are eager to sell your home, reach out to our property specialists. They can assess your marketing strategy and provide guidance to help you start receiving those coveted offers.

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